China Connect The European Conference on Marketing and Digital in China - PARIS March 28-29 2013

PARIS/PRNewswire/ --

Nouveaux speakers:?McKinsey&Company, Sopexa Group, a-PEER?

Sopexa Group, Sponsor de China Connect

China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in?Europe.

2013 Theme?: ?Leverage Consumer Engagement Across Tiers?

"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers) ?is as much a strategic stake as a challenge for brands, that impacts their whole mix

The objective of this 3RD edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones.

• Leverage?China's?consumers dynamics and brand advocacy
• Harness the power of mobile and social marketing
• Embrace online (social) shopping frenzy to reach the masses
• Capture Chinese love for storytelling: content your brand

Confirmed Speakers :?http://www.chinaconnect.fr/2013-speakers/

• Leo LIANG, Senior Director of National Business Development??YOUKU-TUDOU
• Yueping Wang?,?Public Relations Manager??SOPEXA???(China)
• Yougang CHEN,?Expert principal,?Nathalie REMY, Principal??McKinsey & Company (Chine,France)
• Ken HONG, General Manager Marketing Strategy??SINA WEIBO
• Lac TRAN?,???Digital Strategy Director??WEB2ASIA???(China)
• Jean Hsiao WENHEIM Co-Founder??a - PEER Holding Group?, and International Chief Executive,??Shanghai Synergy Culture???(?Shanghai Media and Entertainment Group)
• Dan XU, Vice-President??MEILISHUO.COM ??China's?n?^o?1???Interest-Driven Fashion Social Networ?k???(China)
• Simon TAM, Head of Wine??CHRISTIE'S???(Hong Kong)
• Angie AU-YEUNG, Digital Marketing Manager??LEE JEANS?/ VF?ASIA?LTD???(China)
• Sirena LIU, Pr?sidente??FILMWORKS?CHINA?Entertainment Marketing???-??Leader chinois sur le placement de produit cin?ma???(and??Tv, In-game, l'endorsement de personnalit?s, etc.?)
• Vincent DIGONNET, Pr?sident APAC??RAZORFISH-DIGITAS,
• Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce??CLARINS GROUP
• Mykim CHKLI, COO??ZENITHOPTIMEDIA???(China),
• ANDREW CANTER,??BRANDED CONTENT MARKETING ASSOCIATION???(UK)
• Laurence Lim DALLY, CEO??CHERRY BLOSSOMS???(Hong Kong)

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CHINA?CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods, Automotive, Media, Communication players...

Location?: Elys?es Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris

http://www.elyseesbiarritz.com/elysees.htm

Source: http://www.socialmediaportal.com/PressReleases/2013/02/China-Connect-The-European-Conference-on-Marketing-and-Digital-in-China-PARIS-March-28-29-2013.aspx

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